The colours which are shown on this film poster are used to create a cold feeling to add to scary factor of the film. The blues and whites work well together to make a spin chilling result. Blue represents depression and sadness, which may be how ‘The Joker’ may felt or currently feeling now, which would explain his need to kill and terrorise. The use of the white spot light effect is used to show the characters importance and status. The dark eyes bare symbolize his empty and dark personality. By blurring the face of the character, it creates a mysterious persona of his part in the film. These are both very strong pieces of imagery which again adds to the scary factor. The famous saying by The Joker “Why so serious?” is written in blood, showing the audience he can and will kill. The blood is associated with death, and the use of the red represents intense emotions.
This poster challenges conventions of a typical film poster, for example, the title of the film is at the bottom of the poster which isn’t as eye catching as “why so serious?” This may be used to catch audience’s attention and make them look at the poster in more detail.
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