The beginning of the trailer begins with an establishing shot. This long/bird’s eye view shot shows the audience where the film is set. It also opens with upbeat and cheerful non diagetic music. From just the first few seconds, we know as an audience that the film is a comedy. After the establishing shot, text swipes in reading ‘bad relationships’. Then a cross fade shows a mid-shot of Mila Kunis standing with her current partner who is breaking up with her. Around the same time, Justin Timberlake’s girlfriend is breaking up with him. The mid-shot demonstrates a sad character, but the non diagetic music is asynchronous. If the non diagetic music was suited to the situations occurring, the trailer would not portray a comedy film, it would be more like a drama or a sad love story.
The film title appears towards the end of the film to insure that the audience will have a better chance of remembering the name of the film after watching the trailer.
The orange text represents open mindedness and also portrays an experimental personality. Both characters are being open minded about trying new things, such as having a sexual based relationship with no feelings or attachments involved. Only using orange on the first letter of each word makes a bold statement and is in contrast to the white, which represents innocence and purity. Sexually speaking, the colour orange signifies passion, aside to the colour red which also represents passion and erotica, a more powerful image of their relationship. Hence, using orange rather than red shows the fun and open mindedness of film. The Black symbolizes sophistication, sexuality and power in Western and European cultures.
Whenever a joke or comedic comment is made in the trailer, the music comes to a sudden halt. This is a trait commonly used in comedy trailers, to make sure the audience can hear it the dialog that is used to make the audience laugh.
This long shot of a living room shows low lighting which is a cliché setting for a romantic atmosphere. The dimmed lights create a more passionate/romantic setting suggesting there is an ambiance between the two characters. The mise en scene in this shot is also suggestive. Both characters are in their underwear which suggests their comfort with each other or it can also be a sexual gesture. The female character is wearing a black bra which is a powerful and sexual colour, it also represents sophistication.
Later on into the trailer, we see a change in moods for the characters. This shows the audience there is a complication in the film. A long shot of a mother and her daughter is displayed showing what seems to be a deep and meaningful conversation. The daughters body language demonstrates a fed up attitude, and the mother is sitting next to her, trying to make eye contact to show she cares. Through the dialog, we can gather there is a confusion with the young woman and Justin Timberlake’s characters ‘relationship’. The purple shirt symbolizes creativity and independence. This may suggest that she may have felt the need to prove her independence by experimenting with different types of relationships. We can see here feelings may have been involved due to not being used to being ‘creative’ in a sexual sense.
To remind and bring the audience back to the genre of the film, a quick change in shots and locations is demonstrated. An over the shoulder/long shot of the mother dressed in role play is shown to shock the audience and remind them it is a comedy film trailer.
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